PARAMOUNT COFFEE PROJECT

Downtown Arts District, Los Angeles

Branding and Design Concept

Paramount Coffee Project was a light and refreshing addition to The ROW in Downtown LA. It is the latest from the group of coffee tastemakers that opened the original Paramount Coffee Project in Sydney, Australia. The space is a composition in light and breezes - a welcoming place to gather and break bread with friends. The rough surfaces of the existing historic space were a fitting backdrop for ODG’s light handed and refined approach to added elements. This juxtaposition between the raw concrete of the structure set against terrazzo and wood elements creates a sense of elegant minimalism. The simple forms and seductive colors of the furnishings complete the feeling.