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SNG GRP is a Los Angeles and São Paulo based strategic creative studio specializing in culturally driven brand building and experience design. 

We realize ideas across scales by creating branding, campaigns, collaborations, products, spaces, exhibitions, content, and experiences through brand strategy, creative direction, spatial design, cultural storytelling, and production.

Projects

Clients

Testimonials

  • REI Co-op

    “Working with Phil Otto and his team over the past 6 years on multiple projects for R.E.I. has been a true pleasure. He and his team bring something different that architecture firms and brand agencies don’t offer. His background and training in Anthropology and his experience in retail provide a truly unique and relevant perspective. He not only understands the current culture; he knows how to get shit done.”

    - Elizabeth Dowd, Divisional Vice President, Retail Experience at R.E.I. Co-Op

  • The Coca-Cola Company

    "Phil is an unusual designer. He combines his interest and love for anthropology with a wonderful aesthetic to create highly differentiated yet practical and relevant designs. If you want to achieve a "wow" factor without compromising functionality, he is your designer."

    - Udaiyan Jatar, former Vice-President & Global GM Premium Brewed Beverages at The Coca-Cola Company and Founder of Far Coast Cafe at The Coca-Cola Company

  • Free People

    "I had the pleasure of working with Phil Otto in the early 2000s. He has a great eye for materials and details. I was very pleased with his input on the first few Free People stores. The stores were beautiful from overall design as well as functional for their productivity. enjoyed working with him very much.

    - Margaret Hayne, CEO, Free People

  • Jonathan LeVine Projects

    "Christian has an unmatched eye for emerging creative talent in the art world. His record in supporting emerging artists of note and extending the careers of creators on the rise is unmatched...

    Beautiful Losers, the world renowned exhibition he curated and promoted so well is a great example of his skill and acumen. As a curator and creative director, he is truly a star player."

    - Jonathan LeVine, Owner, Jonathan LeVine Projects

  • The Solar Living Center

    "I have worked with Phil Otto of SNG for twenty years. He is a master of visioning and conceiving out of the box, which is rare for someone in his field. Even better, he excels at implementation, creatively using found recycled materials assembled uniquely. He is a masterful artist and visionary with whom I have worked on numerous projects, and in all of these, he has far exceeded my expectations."

    - John Schaeffer, Founder, Real Goods, and the Solar Living Institute

Let’s chat

Please fill out the form below to request a quote for a project, inquire about a collaboration, or simply say hello.

Services

Vision & Strategy

Strategy & Planning
Culture & Audience Studies
Trend & Insights Research

Design Concept

Creative Direction
Interiors
Wayfinding Signage

Programming & Activations

User Experience
Art Program
Events & Activations

Branding & Partnerships

Brand Identity & Guidelines
Packaging & Collateral
Brand & Influencer Partnerships