For The North Face we developed immersive storytelling environments that celebrate the brand's legendary athlete roster across multiple global locations. We created library lounges and custom archive installations that document the extraordinary adventures of iconic climbers including Conrad Anker, Kit DesLauriers, Jimmy Chin, and Alex Honnold of Free Solo fame. Our approach transformed traditional retail spaces into experiential destinations where customers can connect with the brand's authentic outdoor heritage through carefully curated displays and atmospheric environments. Beginning with hands-on prototypes in SoHo and Seattle, we established comprehensive design guidelines that are now being serialized across The North Face's global store network, ensuring consistent brand storytelling while allowing for local adaptation in each market.

Design Concept, Brand Experience, Strategy, Placemaking